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27 September 17

Best in Show in Bangkok.

This year we designed and project managed the build for a 60m2 exhibition stand at Food Ingredients Asia 2017, which was held at the BITEC arena in Bangkok in September, for global agri-business Olam International.

We were delighted when the stand won a prestigious award for Most Informative Stand – the criteria being based on how easy it is for a visitor to get a good understanding of the company’s brand, proposition and offering.

Under the banner of ‘Re-imagining global agriculture: Growing Responsibly’ the stand was designed to promote five of the business’s main products – spices & vegetables, cocoa, edible nuts, dairy and coffee. A clean, simple design style which combined striking product imagery with compelling factoids and succinct business messaging, all set against the dynamic landscape of an Olam plantation, conveyed a strong message of diverse, sustainable agriculture on a truly global scale.

Switch has been working with the outstanding marketing team at Olam for two years now - designing, building and project managing their international trade shows, from Paris to Jakarta and Las Vegas to Bangkok. The award serves as recognition of the competitive advantage and differentiation that can be achieved with great design thinking and creative application, and is a superb accolade to be shared with the Olam team.


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