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01 July 12

Switch delivers to Key Forensic Services

Key Forensic Services provides a full range of quality forensic services to the UK Criminal Justice System. Following a speculative consultancy exercise, Switch was commissioned by KFS to help them to distinguish the business from its competitors, to engage its staff and stakeholders in the organisation's core values, and to define and clearly brand its service offering to customers. We achieved this by way of a brand audit and a defined asset implementation exercise, both on and offline.

The starting point was to define and encapsulate the key differentiator of KFS... which we identified as its people. We delivered a simple but ever so effective 'brand values' device that now appears on all communications. Following this our Brand, Design and Digital teams addressed office signage, exhibition materials, presentation systems, brochure-ware and the KFS website. A truly integrated design and delivery service that delivered brand clarity and superiority... seamlessly. Following the success of 'Phase I' we continue to work with KFS on 'Phase II' delivering tactical marketing and sales material support, digital marketing services, website development and IT integration. We think Phase II might go on for some time because we love working together!

A note from our Client at KFS.

"I wanted to thank you on a personal and professional level for the outstanding transformation to our company's image. Your guys have done an amazing job.

I am truly proud of what we have now and really feel that the business has been catapulted into the lead ahead of our competitors.

Seeing all of the new branding devices come together at Warrington this week was a great professional moment for me and I have already received some hugely complimentary comments from our staff, customers and stakeholders.

Most of all, I want to thank you for 'pulling my chestnuts out of the fire' with the website. You said you would give us a fabulous site and you truly delivered.

We look forward to working with you on future initiatives and building on this success!

Thanks again for everything."

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