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IET

01 October 10

Connecting with Third Sector, again

We've been appointed by IET Connect, The Benevolent Fund of the Institution of Engineering and Technology, to deliver a wholesale rebranding of the organisation. We were approached by IET Connect on the strength of work produced by Switch for the Royal Air Force Benevolent Fund (RAFBF) and the Civil Service Benevolent Fund (CSBF).

Andrew Wishart, Client Services Director at Switch says, "We understand that our experience working within the Third Sector attracted IET Connect to us initially. A whole new communication strategy has been developed and the new branding, website and marketing collateral we are developing will further forge the relationship between IET Connect and IET members. The branding and communications are being built around particularly strong, welfare driven case studies featuring IET members who have benefited from the support of the fund. It was important for the integrity of the messaging to portray real people with real issues being given real help. This is another great 'London' win for Switch and further endorsement of our reputation in this niche sector."

Suzanne Class, Marketing Manager of IET Connect comments, "The combination of inspired creative thinking from Switch as well as their sound understanding of our key issues has left us well placed to deliver a strong, new and relevant message to IET members and their families. We're delighted to be working with Switch and looking forward to early 2011 when we'll be launching our new messaging and materials in order to offer more support to a broader range of potential beneficiaries."

The new branding will feature on the website initially, with roll out across a range of materials and media throughout 2011.

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