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Foreign Business

02 November 09

Hands across the water

Switch has recently completed a corporate identity project for Kingfisher Healthcare Consulting LLC which operates out of New Jersey, USA. Recently established to offer international consultancy services to hospitals and related health care organisations, Kingfisher positions itself to help drive the change necessary for organisations to deliver increased performance without compromise to quality or care. As well as defining the consultancy's positioning statement, Switch delivered the firm's logo, a suite of digital stationery and website.

Robert S. Angel, President of Kingfisher Healthcare Consulting said, "It's been a joy working through the project with the team at Switch. I'm regularly on the move either across the Atlantic and into the UK or through the States so their ability to develop the project remotely and to keep it on track whilst keeping me in the loop over the past few months has been invaluable."

Richard Pope, founding partner of Switch comments, "We've been working on a major identity programme for another US-based organisation for nearly 12 months now. During this period we also picked up the project for Kingfisher out of New Jersey and are currently responding to two very exciting European opportunities which have presented themselves directly to us. As far as NBD is concerned, it would appear that the classic mix of word-of-mouth, recommendation and targeted conversations all supported by the proposition contained within our website is working well for us. We remain busy with our UK-based portfolio of clients but the overseas interest currently being shown in Switch is remarkable.".

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