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01 July 08

Love The Dogs

The Greyhound Racing Association (GRA) have commissioned Switch.on to deliver a new version of the Love The Dogs website. The site is aimed at giving their customers the information they need to make informed decisions about forthcoming events at their local greyhound racing stadium and then converting that browsing customer into a sale.

By developing a bespoke version of their Engage® Content Management System Switch will deliver a sophisticated solution based on a complex pricing database. This will enable customers to get an accurate cost for packages or events they are interested in and then direct them to the most appropriate booking channel.

Representing the 5 current GRA tracks at Belle Vue in Manchester, Perry Barr and Hall Green in Birmingham, Oxford, and Wimbledon, the design approach - whilst being consistently eye catching and engaging for the audience - will provide a clear identity for each of the stadiums through a series of 'micro-sites' using similar visual styling and a common navigation approach.

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