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02 July 09

PLC make their marque

Switch have recently completed an internal office branding exercise for London-based telecom 'voice continuity' experts, Resilient Networks plc.

As many other companies continue to hold off investing in their working environments, Resilient took advantage of keen supplier costs and faster turn-around times to embark on a complete refurbishment exercise for their Shaftesbury Avenue Headquarters. The interior refit, carried out by Artemis Interiors, was complimented by an internal brand communication programme led by Switch.

The design focused on dynamic expressions of the firm's vision & values, testimonial and proposition-led messages; tactically sited for consumption by visitors, contractors and staff. The design exercise took a little over three weeks to complete and consisted of bespoke wallpapers and wall panels throughout the premises.

Geoffrey Paterson, Chairman and CEO of Resilient Networks plc said, 'switch have delivered a remarkable branding statement for the Company. The concept was brave but we took the plunge and are delighted with the results. Our clients and visitors have been impressed with the messages and the stories we now share throughout the building. The overall look and feel has created a refreshed and exciting working environment, which in-turn serves to invigorate and motivate our staff.”

On the back of this successful programme, Switch have now been retained by Resilient Networks plc to work on further projects including the company's new corporate website.

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