02 October 14
PPS rebrands as Cohesion
When PPS wanted to refresh its brand and positioning, it appointed Switch following a full pitch process. Tasked with understanding the competitive landscape and identifying a unique brand position, Switch created an extensive insights program which included market assessment, peer and competitor benchmarking, internal and external one-to-one and group discussions.
Although not within the scope of original brief, it became clear during the process that the PPS name held little equity and that the opportunity to give an established business a new lease of life was ripe. Switch led an extensive naming process resulting in the new name ‘Cohesion’, and created a striking new brand identity and visual style reflecting the positioning and essence of the business.
Switch created a full suite of brand assets including technical guidelines, image library and digital work including a brand new, responsive website, email templates and social media styling.
Cohesion was launched internally during the summer with a full brand roll-out and website launch on 29 September.
Commenting on the new brand Will Shepherd, CEO of Cohesion, said: “We wanted an agency who could deliver rigorous insight, process and creative excellence; Switch was the only choice and we’re delighted with the result. They’ve worked closely with us throughout the process, engaging staff at every step of the way. As a result, we have a fantastic new brand that perfectly reflects who we are, how we stand out and how we add value.”
Stephen Eldred, one of the founding partners of Switch and creative director on the project, said: “It’s been a real pleasure to work on a truly integrated project in partnership with a client who is committed to finding the best possible solution. Through our consultative approach we’ve been able to identify a brand proposition and positioning that has relevance and resonance both internally and externally; our creative process has delivered a fantastic new name and brand that has come from within the organisation and which will help drive Cohesion’s continued growth and success.”
View our case study.
Visit their new website at cohesionrecruitment.com.
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