12 December 12
Switch and Drain Center win marketing award.
The Construction Marketing Awards recognises excellence in construction marketing. Switch and long-term client Drain Center were Highly Commended in the Best Use of Website 2012 category.
As the leading supplier of drainage and utilities products to the trade, Drain Center had been working with Switch over a number of years and came to us with a brief to make simple cosmetic changes to their website.
We took the opportunity to deliver beyond the brief, improving customer experience, increasing visibility of product range and driving web users to their network of product experts in branch.
By creative use of site structure and layout the website was able to simplify the customer journey whilst adding more useful content. Switch met and exceeded strategic and marketing objectives by utilising analytics and bringing to bear an intimate knowledge and understanding of Drain Center and it’s customers.
Total page views up 31%.
Key product page views up over 200%.
Awards achieved 1.
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