25 May 17
Switch and Pure join forces
Switch and Warwickshire business growth consultancy Pure have joined forces with the aim of offering a more integrated range of business and marketing services.
Pure, which is run by Tim Holmes, lists The Gambling Commission, Solicitors Regulation Authority and building group Wolseley among its clients.
It offers business insight, strategic growth planning, product and service development and marketing communications strategy, along with coaching and mentoring services to owner managers and senior management teams.
Tim Holmes said: "By joining forces, we will be able to provide an opportunity for our Midland-based clients and beyond to access a range of in-depth, integrated services to support their organisations and achieve their business objectives."
From left: Pure founder Tim Holmes with Stephen Eldred and Richard Pope
Steve Eldred, who co-founded Switch with Richard Pope, added: "We've built our business on long-term relationships with progressive clients who want insight-based creative solutions that contribute to achieving tangible results and not just an agency that takes a brief.
"This strategic undertaking with Pure, combining our collective skill sets, will enable Switch to support our clients even more effectively and continue to help them to build better brands."
All three founders studied at Coventry Polytechnic in the 1980s and have stayed in touch since graduating.
Richard Pope added: "We've been working with Pure more and more closely to deliver strategic marketing consultancy. It got to the point where it made perfect sense for us to merge Pure into Switch so the offering is more cohesive for clients who expect a seamless journey from the intelligence gathering and insight delivery, through strategic recommendations and into creative thinking and asset delivery, from one partner organisation."