01 May 09
Switch and the City
Our client, WHEB Asset Management is a specialist investment management business focusing on listed sustainable investment opportunities. Switch have played a pivotal role in the launch of this new business with the design and development of a new corporate website. WHEB Asset Management is a sister company of WHEB Venture Partners LLP, itself a leading cleantech venture capital company co-founded by Ben Goldsmith, the youngest son of the late billionaire Sir James Goldsmith.
WHEB Asset Management's newly launched fund, the WHEB Sustainability Fund, invests in companies providing solutions to major global issues: water resource shortages, climate change and an ageing population. The new website is designed to help introduce potential investors to the opportunity presented by the firm's Sustainability Fund.
Jon Hurley, Head of Digital at Switch comments, “Essentially we were tasked by WHEB AM with producing a simple website to help introduce a reasonably complicated subject matter. Our approach from the start therefore was to create a very straightforward, optimised site which would deliver maximum information with the smallest number of clicks to an audience who are recognised as having little available time and a limited attention span. The result is clean, efficient and delivers precisely what it needs to”
The fund is managed by Clare Brook and Nicola Donnelly, who together have over 30 years investment experience in the environmental space. Clare Brook said, “I have been investing in environmental companies since 1990, but I have never seen such an exciting combination of compelling valuations and actual change in legislation which is driving profitability. It's an ideal time for us to have established WHEB AM and Switch have helped us to deliver the perfect web-based vehicle to launch the WHEB Sustainability Fund”
Richard Pope, Founding Partner at Switch added, “It's been a delight working with Clare, Nicola and the WHEB AM team on this important project. From our point of view, another example of top-drawer 'City' work finding it's way to us in Birmingham, but also great to witness first-hand such confident messages of economic optimism from those at the sharp-end”
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