01 April 09
Using Our Loaf
Continuing a four year relationship during which Soreen was acquired by McCambridge, we've been working closely with the company to establish an online marketing and promotional strategy, the results of which are scheduled for launch towards the end of the summer.
Andrew Wishart, Client Services Director at Switch comments, “This is another great win for Switch. We all love Soreen malt loaf here so this is a particularly interesting project for us to be working on! It's a great brand with pure heritage and an unbelievable 'underground' following. A recent research programme we undertook on their behalf highlighted the ongoing massive cult interest in the brand as well as a desire to be introduced to more and more of the Soreen brand. New products, recipe ideas and promotional merchandise scored particularly highly - all indicating a healthy future for one of Britain's favourite consumer brands.
Alison Dunn, Marketing Manager for Soreen said, “As a result, we are keen to move forward with our plans to ensure the brand is correctly positioned in the arena of high energy foods and we're delighted Switch are playing a key part in realising our ambitions.
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