Laying the foundations for Build UK.

Working with Build UK, we created and delivered their new brand; designed to position the organisation as being ‘the’ powerful voice of a membership that makes a critical contribution to the country’s economic environment.


A timely merger between two powerful organisations that represented the UK’s main building contractors and trade associations demanded a robust corporate identity. One that ensured a joined up approach across the construction supply chain and cemented newly-formed Build UK as the ‘go to’ representative organisation for industry stakeholders.

Invaluable insight and research provided the footings for a sound brief enabling Switch to deliver naming and brand options which were tested and developed to a final solution. Print collateral, website and digital comms were constructed to detailed plans and delivered on-time and on-budget for a spectacular launch in London; the World’s epi-centre of construction excellence.

Post-launch we enjoy a ‘retained agency’ relationship with Build UK as Switch continues to deliver high quality communications that helps to inform and guide members whilst influencing Government policy-makers to focus on key industry issues that are vital to UK economy.

The resource infrastructure at Build UK also offers secretariat services for several other Trade Associations, all of which have received Switch TLC. From brand alignment and refresh to efficient and resilient website design, development and deployment, Switch works in harmony with the teams to ensure information, advice and support is packaged perfectly and delivered efficiently to its members.

...and when the Chief Exec’ refers to Switch as being “part of the Build UK family”, you can assume we’ve built a great relationship!

To find out more, call us on +44(0)121 233 2727 or email Richard.