When the RAFBF came to us with the ultimate Search and Rescue brief, we leapt into action – identifying potential geographical targets, drawing up plans for local advertising on a national scale focused around major RAF air bases, and creating a powerful proposition statement to hammer home the ‘support for life’ message.
We produced an engaging welfare campaign and compelling case studies designed to convey the spectrum of care available, regardless of rank, age or time served. The campaign was successful - A 600% increase on previous campaigns.
Off the back of the successful welfare campaign we devised a fundraising poster campaign which ran in air bases across the UK - designed to compel serving RAF personnel to contribute to a ‘payroll giving’ scheme, by evoking a feeling of comradeship and responsibility.
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