Search and Rescue for the RAF Benevolent Fund.

How do you reach out to thousands of ex RAF personnel who don’t know they are eligible for support in times of need - without knowing who or where they are?

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When the RAFBF came to us with the ultimate Search and Rescue brief, we leapt into action – identifying potential geographical targets, drawing up plans for local advertising on a national scale focused around major RAF air bases, and creating a powerful proposition statement to hammer home the ‘support for life’ message.

We produced an engaging welfare campaign and compelling case studies designed to convey the spectrum of care available, regardless of rank, age or time served. The campaign was successful - A 600% increase on previous campaigns.

Off the back of the successful welfare campaign we devised a fundraising poster campaign which ran in air bases across the UK - designed to compel serving RAF personnel to contribute to a ‘payroll giving’ scheme, by evoking a feeling of comradeship and responsibility.

Awareness increased. Welfare provided. Funds raised. Mission accomplished.

To find out more, call us on +44(0)121 233 2727 or email steve@weareswitch.co.uk.

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