Getting the mix just right.
When one of the UK’s largest distributors of major international kitchen and bedroom brands wanted to build an own brand appliances and furniture range, they came to us.
Tasked with creating a brand that could compete with the best, in an industry where the big boys really know how to spend money on product marketing, we faced an interesting challenge. How to create cut through with a limited budget in a market dominated by household names associated with design quality and functional excellence.
We researched the competition, established a set of core values and created a powerful corporate identity and visual style. Our messaging placed product design and visual styling at the heart of the brand, and by creating lots of stylish imagery we were able to effectively convey a strong lifestyle message.
We designed and produced a suite of large product brochures and a website, and showcased all at a major trade exhibition endorsed by Aldo Zilli. The result? Well, the distribution business has now achieved its stated business objectives and has a robust and established brand within the kitchen and bedrooms trade sector.