How to have a long-term relationship.
Spend time together. Tell each other everything. Show how much you care. Be spontaneous. Make the commitment.
Having been one of Powergen’s preferred suppliers since 1990 we were ideally placed to assist with the company’s rebrand following its purchase by the German utility giant E.ON in 2001. From internal communications to sponsorship campaigns for the FA Cup; from print design to online self assessment tools, we were at the heart of change for E.ON’s communication activities.
UK roll-out of rebranded customer literature was needed on a huge scale, meaning careful management and design control. We set up an ‘E.ON brand pod’ at Switch – a team of dedicated design professionals focused solely on the application of consistent and considered design for E.ON, in-line with corporate brand guidelines.
Over a decade on, we still continue to deliver creative and commercially effective design and production services to our longest standing utility client.