UK Rail Leasing Ltd’s challenge to Switch was to create a dynamic new brand, look and feel that worked to de-emphasise their ‘leasing’ offer while ramping up their outstanding engineering, maintenance and servicing operations.

Switch has recently completed an 18 month rebrand programme for UKRL. We helped to deliver their desired strategic repositioning with a new brand language, logo, strap line and guidelines which we then naturally rolled-out through a smart new website, workwear, vehicle livery, signage, exhibition and revised marketing materials.

Driven by a research program focused on mainland Europe’s rail-related operations (where efficiency and reliability are given values in the services they deliver) our aim was to position UKRL as a solid, agile and value-driven partner of choice for the UK rail industry.