If you’re in a B2B industry and you’re not investing in LinkedIn Ads right now, you’re missing out on one of the most efficient growth channels in 2025.
LinkedIn Ads are underpriced – and no, that’s not clickbait to get you to start campaigns tomorrow. In a digital world where CPMs and CPCs are increasing across Meta, Google, and TikTok, LinkedIn is still offering ad space that’s undervalued relative to its targeting power and buyer intent.
🚀 Why LinkedIn Ads Are Still Underpriced
1. Unmatched Targeting for Decision-Makers
LinkedIn remains the only platform where you can accurately target by job title, company size, industry, and seniority without guesswork. You can be assured you are targeting exactly who you want to be targeting.
Many advertisers are still wary of LinkedIn’s historically higher CPCs (often between £4-£12) and are reluctant to invest. But, you don’t need 1,000+ clicks – you need 10 from the right people.
2. Reduced Competition Post-Cookie Shift
Since early 2025, we’ve seen a drop in competition on LinkedIn due to brands reallocating budget to experiment with AI-generated organic content, or over-indexing on TikTok and YouTube Shorts.
That means:
- Lower CPMs on niche targeting sets
- Cheaper video and conversation ads
- More ad impressions at lower cost
3. High Intent and High Trust
LinkedIn users are often in “work mode.” They’re actively seeking solutions, networking, and learning – not just endlessly scrolling because they’re bored. That mindset shift leads to higher engagement rates with B2B offers, especially webinars, whitepapers, and product demos.
📈 How to Take Advantage of LinkedIn Ads
✅ 1. Start with Retargeting (It’s Cheap and Effective)
Before going broad, warm up your audience. Retarget:
- Website visitors
- LinkedIn page engagers
- Video viewers
- Email list uploads (with Matched Audiences)
You’ll see lower CPCs and higher conversion rates right out of the gate.
✅ 2. Use Conversation Ads for Mid-Funnel Nurture
These work like interactive messages in LinkedIn inboxes – and they drive action. Great for:
- Booking meetings
- Offering lead magnets
- Demo scheduling
Top tip: Pair with a lead-gen form for frictionless conversion.
✅ 3. Experiment with Video (the CPMs Are Very Low)
LinkedIn video ads are still overlooked. Right now:
- Video CPMs can be 30–50% cheaper than static or carousel
- Completion rates for short videos (<30s) are up to 70%
- Use short explainer or testimonial clips to grab attention, then retarget those who watch.
✅ 4. Test Lead Gen Forms (They Actually Convert Now)
LinkedIn’s lead gen forms have improved dramatically this year. Combine with clear offers like:
- Industry reports
- Exclusive webinars
- Free trials or tools
You’ll get better CPLs than sending people to your site – especially if your landing pages aren’t super optimised.
✅ 5. Track More Than Just Clicks
A mistake many brands make is judging LinkedIn on last-click ROAS. That’s a killer for longer B2B sales cycles.
Instead, measure:
- Meeting bookings
- Pipeline influence
- Post-engagement and view-through attribution
- CRM-integrated campaign impact
So…What’s Next: This Opportunity Won’t Last Forever
As AI-generated organic content floods every platform and cookies fade into obscurity, the cost of precision will go up. LinkedIn offers that precision right now, but it’s unlikely to stay underpriced for long.
If you’re serious about generating high-quality leads, reaching the right people and building brand authority, then LinkedIn Ads should be in your mix asap.
If you want to take advantage of what LinkedIn has to offer now, we can lend a helping hand. Get in touch and we’ll run a quick audit or campaign strategy session.
