Helping Biosite to build an outstanding identity as leaders in technology solutions for construction.
Biosite leads the UK market in access control and workforce management solutions for the construction industry, but their brand was in need of a complete rebuild from the ground upwards to make sure that they look and feel like the leaders that they are.
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We began with some deep-dive employee and customer qualitative research to gauge internal and external perceptions of the business, which enabled us to identify Biosite’s mission, vision & values and uncover the organisation’s brand purpose.
From that we created a core brand idea based around the promise of ‘putting you in control’ – which focused on the customer benefits of Biosite’s offering, rather than just on the technology.
Armed with this newly defined, outward looking brand essence we went on to develop a whole new look and feel for Biosite, utilising our integrated offering to the full to ensure that the uplifting new brand was rolled out effectively and consistently across all print and digital marketing communications.
We designed and built a new website, created a series of engaging explainer videos for Biosite’s full service offering, designed and produced a range of printed communications, and wrapped the whole thing up with a comprehensive set of brand guidelines.
Since launching the new branding, Biosite has been acquired by Assa Abloy, the global leader in access solutions.
What we did together
- Animation
- Brand Consultancy
- Design for Print
- Strategy and Research
- Brand Identity and Visual Style
- Brand Guidelines
- Website Design and Build
Want more info or have a similar project in mind?
get.turnedon@weareswitch.com
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