An inviting proposition
The German company Kömmerling is part the profine Group worldwide. They wanted to run a 6-month customer engagement campaign with the dual objectives of spreading positive messages about the business while attracting visitors to their large stand at a major industry trade show in the UK.
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As a window and door systems manufacturer with an excellent reputation for quality and aesthetics, their products and service support are well known throughout the industry, albeit with a relatively low profile in the UK. With a strong product offering to work with, we set about awakening the proverbial ‘sleeping giant’.
We created a compelling headline which incorporated the brand name with a strong call-to-action, and delivered a powerful and impactful multi-channel campaign that reached out to potential new customers through its effective use of video content, social media, PR, print and digital advertising.
The campaign was highly successful in helping to build new relationships, and generated tremendous footfall on the exhibition stand. The organisers of the trade show awarded it Best Creative Marketing Campaign in the FIT Show Awards.
What we did together
- Brand Consultancy
- Video Production
- Brand Design Development
- Exhibition Design and Build
- External Marketing Comms
- Direct Mail
- Digital and Social Comms
- Email Marketing
- Advertising – Press and Outdoor
Want more info or have a similar project in mind?
get.turnedon@weareswitch.com
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