Getting the basics right for Groundwork UK.
Groundwork UK is a national charity dedicated to creating better and greener places for people to live in, improving people’s prospects and promoting greener living and working across the UK.
We work closely with the national office in Birmingham to ensure that their printed communications are effective and bring the work of the charity to life, engaging communities and stakeholders alike. We’ve designed and produced a range of corporate communications such as their Annual Reviews and strategic documents like the 2020 Vision.
Groundwork also called upon Switch to develop a social media strategy and manage its implementation to support their young person’s engagement campaign #GiveUsSpace. Using digital display advertising, organic post reach and cross-platform tactics we got young people talking about why green spaces matter, as part of the charity’s submission to a Commons Select Committee investigation.
We also created an identity and some whizz bang animations for their national Community Awards, and we took great pleasure in writing and shooting an emotive brand film called ‘Community Spirit’ – designed to express the organisation’s core purpose of enhancing and enriching communities across the UK.